Effective marketing?

I just laugh every time I pass this sign. Is it really an effective marketing tool to offer a free T-shirt with every release? I mean, seriously. I can see it now. Some frat boy from UNT is arrested for PI or something equally stupid, so he calls the frat house to see if the guys can bail him out. Here's the conversation:

Frat Boy 1: Dude, come bail me out of jail. The 5-0 got me.
Frat Boy 2: *hollering to other guys in frat house* Dude, Skip got arrested. Which bail bonds place is it that will give us a free shirt if we use 'em?

Jesus H. Christ.