Be quiet and eat your baby seals!

Because nothing says tasty breakfast treat to me like baby seals. What marketing genius came up with this name? Wild Animal Crunch? Seriously. I laughed so hard in the cereal aisle at Albertson's that we had to buy a box. The Kelloggs website doesn't shed much light on this idea other than to say something about showing your support for animals. The list of ingredients tells the real story: blubber is the first item. Ok, I'm kidding, it really isn't. Regardless, it was worth the $3.49 to bring a box home. We chose the mmm mmm good baby seals over the pandas and meerkats. Apparently, polar bears were a choice, too, but not on our local store's shelves.

But, wait, there's more: Send in four UPC codes and $4.95 for shipping and handling for your own club, with which to beat the seals.

*shaking my head*

Without saying anything or laughing (which was hard) I showed the cereal box to my boys and said "what do you think this cereal tastes like?" Hot Rod got an evil smile and said "baby seals?" Then, he and Pickle just started cracking up and agreeing. So, once the 'Trix are for kids' surgary goodness is gone, I'll treat my kids to some yummy baby seals.

DISCLAIMER: No baby seals were harmed during the production of this blog post.